IAM2317 - Journey to Franchise Broker: Insights & Strategies

In this special episode, Gresham Harkless emphasizes the importance of finding a brand that aligns with a potential franchisee’s skills, especially marketing executives, and asks about opportunities to implement independent marketing strategies.   Gresham discusses the challenges of understanding which candidates fit for specific brands, referencing a conversation with a brand founder who sought highly committed, "all-in" candidates rather than those looking for semi-absentee models.   He mentions the format of the conference which includes speed round sessions and keynote speeches that provide valuable insights into the brand's strengths and weaknesses.   He highlights the importance of leveraging external resources, such as associations or consultants, to reduce the burden of starting and running a business.    Moreover, Gresham emphasizes the importance of finding ways to ease the load through support systems or learning shortcuts.   Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!