Humanizing Your Brand with Lydia Michael

Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." As I said during our conversation, Lydia spends a lot of time defining the undefinable — from brand love to multicultural marketing to personal branding.  We discussed all of this and more this week on the On Brand podcast. About Lydia Michael Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." She works with companies and organizations to develop brands and marketing strategies. Lydia is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Her experience includes working with brands like Deloitte and L’Oréal in Germany. Lydia’s work has been recognized with several diversity and marketing-centered awards. She leads workshops and webinars, and speaks to audiences about topics such as multicultural marketing, brand love, and personal branding. Links from the Show What brand has made Lydia smile recently? Lydia shared Huda Beauty, a brand she referenced in her book Brand Love. “Huda does a great job of humanizing the brand.” Connect with Lydia on LinkedIn and visit lydiamichael.com and blendedcollective.com. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices