127. How YouTubers Are Robbing Big Brands Blind in 2024

What's up Rock Nation, today we're breaking down how creators like Ryan Trahan, Mr. Beast, Mark Rober, Christian Guzman, Nick Bare, Logan Paul, Jake Paul, and Emma Chamberlain are all disrupting industries with their creator lead businesses. How are they doing it? Creating an audience through their content and building in public. We give you a look into their marketing playbook, how and why it's working for them, and how you can take what they're doing and apply it to your own business. Get $50 Off Motion Array When You Use our Link: https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Join our Discord! https://discord.gg/xgEAzkqAvs Kostas’ Amazon Storefront: https://amzn.to/3GhId25 Concert Photography Masterclass: www.kostasgarcia.com/masterclass Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps 0:00 - Trailer 0:52 - One Handed Crack 1:51 - The Era of the YouTube CEO 2:45 - Minted NYC 4:18 - Being a Youtuber is NOT simple 6:45 - 5 Key Points 8:08 - Chris Do “Authenticity” 8:35 - Audience Engagement 9:31 - How to Create Relatability 11:50 - Share What You Are Going Through 14:44 - You Are a Media Company, Not a Brand 15:42 - Motion Array 16:55 - Ryan Trahan 22:05 - Mark Rober 27:42 - Nick Bare 34:50 - Christian Guzman 43:10 - Building a Business with Passion 43:33 - SHAKE IT UP 44:10 - They Blocked Out the Noise 44:35 - Now is the Best Time to Disrupt 45:30 - Connect w/ Fig on LinkedIn! 46:00 - Drop a Like/Sub if Enjoyed! If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/