How We Used Social Media & Email Marketing to Supercharge the Growth of Our Self-Funded Business with Yasmin Nouri & Kaya Purohit, Co-Founders of beeya 

In this week’s episode, we’re doing something a little different! I’ve invited my co-founder at Beeya and sister-in-law, Kaya Purohit, to join me as we dive into our content strategy and discuss how we’ve leveraged the power of social media and email marketing to supercharge our growth at Beeya. Not only will we be talking about our big-picture strategy, but we’re also going to cover: * What most founders get wrong about their content strategy and social media * Why it’s so important to leverage social media, especially if you are self-funded * How to break free from the feeling of perfectionism, which holds so many founders back in their content strategy I also have my incredible husband, Dhru Purohit, back on the podcast, and he’ll be acting as our host. I’d love to hear your thoughts on the episode and get your feedback! DM me on Instagram @yasminknouri or email me at yasmin@behindherempire.com—I’m always looking for ways to add value and help inspire you. In this episode, we’ll talk to about: * Content is a huge pillar of beeya’s strategy. [01:13] * Co-founders as the face of brand. [05:50] * Turning long-form content into bite-sized pieces. [09:36] * Leveraging social media to educate and connect with women. [12:35] * Don’t let perfectionism hold you back. [16:13] * Authenticity is key in content creation. [18:44] * Don't major in the minors. [20:25] * Streamlining back-end operations for content. [22:56] * Trust your passion and brand. [26:30] * Building and maintaining a content calendar. [28:19] * Content is a central theme in team meetings. [30:27] * Reflecting on past content helps improve future strategies. [33:19] * It's essential to pivot and be quick to change. [34:22] * Being a consumer of content is crucial for creators. [36:20] * Founders' energy influences team and community. [39:31] * Experimentation is key to discovering what works. [49:19] * Perfectionism can hinder progress and creativity. [51:10] * Don’t overthink and just start. [54:20] This episode is brought to you by Beeya: * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle. * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10. Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri * Website: https://www.behindherempire.com Follow Kaya:  * Instagram: https://www.instagram.com/kayapurohit Follow Beeya: * Instagram: https://www.instagram.com/beeyawellness * Website: https://beeyawellness.com/ Hosted on Acast. See acast.com/privacy for more information.