How Vercel is Improving the Developer Experience on the Front End with Guillermo Rauch

Guillermo Rauch, Founder and CEO of Vercel, joins Corey on Screaming in the Cloud to discuss how he decided to focus on building a front-end tool that is fast, reliable, and focuses on the developer experience. Guillermo explains how he discovered that Javascript was the language that set online offerings apart, and also reveals the advice he gives to founders on how to build an effective landing page. Corey and Guillermo discuss the effects of generative AI on developer experience, and Guillermo explains why Vercel had a higher standard for accuracy when rolling out their new AI product for developers, v0.  About Guillermo Guillermo Rauch is Founder and CEO of Vercel, where he leads the company’s mission to enable developers to create at the moment of inspiration. Prior to founding Vercel, Guillermo co-founded LearnBoost and Cloudup where he served the company as CTO through its acquisition by Automattic in 2013. Originally from Argentina, Guillermo has been a developer since the age of ten and is passionate about contributing to the open source community. He has created a number of JavaScript projects including socket.io, Mongoose.js, Now, and Next.js. Links Referenced:Vercel: https://vercel.com/v0.dev: https://v0.devPersonal website: https://rauchg.comPersonal twitter: https://twitter.com/rauchg