121. How to Write a Brand Message That Attracts High-Paying Clients

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.  How to Write a Brand Message That Attracts High-Paying Clients Ready to attract high-paying clients without burning out on social media or redoing your entire business? In this episode of the Master Your Business Podcast, I get straight to the point—your brand message might be the real reason you're not converting leads, booking discovery calls, or hitting those revenue goals. It’s not that people don’t want what you sell. It’s that they don’t get it—yet. Confused people don’t click. They don’t buy. And they don’t book. But once your brand message is clear, powerful, and positioned correctly? You become magnetic. Whether you’re a coach, consultant, or creative service provider, your words matter. In fact, they might be the single thing standing between you and consistent 5-figure months. This episode walks you through the exact mindset and messaging shifts you need to make your brand message resonate—and convert. I’m sharing what to say, what to stop saying, and how to shift from “invisible expert” to “go-to authority” in your niche. In this episode, you’ll learn:(00:38) Why your audience isn’t ghosting you—they’re just confused(01:20) The 5-second test that exposes a weak message(02:36) Why you’re not the hero of your brand story (and who actually is)(02:54) The fatal mistake most coaches make in their offers(03:42) Why brand clarity isn’t just copy—it’s business strategy(04:30) What to say instead of listing strategy calls, modules, and Voxer access(06:14) A real-world example of messaging that sells vs. messaging that sinks(07:39) The free resource that helps you fix your messaging from the ground up Perfect For:Service-based businesses who want to attract premium clientsCoaches and consultants stuck spinning their wheels onlineEntrepreneurs rewriting their digital marketing strategySmall business owners ready to charge more and sound more confident doing it 📌 Free Resource Mentioned: 📥 Grab your free Brand Strategy Checklist and start crafting a message that actually attracts the right people → www.deirdremartin.ie/brandstrategychecklist 👀 Check out → [Episode 73: How to Leverage the Power of Strategic Thinking to Level Up Your Success] - It’s your next step in mastering positioning, vision, and clarity that builds unstoppable business momentum. Listen now and turn your message into your most powerful marketing tool. You deserve to be seen. You definitely deserve to be paid.  Follow The Master Your Business Podcast Connect with Deirdre on LinkedIn The Master Your Business Podcast Show Notes Rate Review &...