How to Use Video to Shorten Sales Cycles and Close More Deals (with Robert Weiss)

Robert is the President of MultiVision Digital and has over 20+ years of background in video marketing, Saas-based marketing, and sales tactics. MultiVision Digital provides the full spectrum of video strategy, video production and video marketing services that businesses need to drive action across the entire buyer's journey. They've produced over 1600+ business videos since inception. In this episode, Tom and Robert get into the importance of focusing on messaging over visuals, integrating video into different business objectives, creating a library of video content, and practical tips for producing effective videos. Robert emphasizes the importance of showing up as human and transparent in video content while sharing actionable advice for both beginners and experienced marketers. DISCUSSED IN THIS EPISODE ~01:51 The Importance of Video in Today's Business ~03:51 How Video Shortens the Sales Cycle ~08:55 Building a Library of Effective Sales Videos ~12:02 Marketing vs. Sales: Defining the Distinction ~17:50 Creating Effective and Human-Centric Videos ~23:01 Working with Multi Vision Digital FULL EPISODE VIDEO https://vimeo.com/1095155731 CONNECT WITH ROBERT Website: https://multivisiondigital.com/ Website: https://multivisioncreative.com/ For more info on video strategy and video marketing visit: https://multivisiondigital.com/ https://multivisioncreative.com/ https://videoformanufacturing.com/ Social Media: Facebook: https://www.facebook.com/NYCOnlineVideoProduction X: https://twitter.com/nycvideomktg LinkedIn: https://www.linkedin.com/company/multivision-digital/ LinkedIn: https://www.linkedin.com/in/robertweissnyc/ YouTube: https://www.youtube.com/user/MVProductionsNYC