How to Use Benefits as a Competitive Advantage

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss. Guest: Allen Weiss | Show Notes: socialmediaexaminer.com/608 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.