How to Use AI to Enhance Your Media Strategy with Michelle Songy of Press Hook

Michelle Songy is a serial tech entrepreneur and founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists, and journalists. Recognized as a changemaker in the PR industry, Michelle recently earned her spot on PRWeek’s Dashboard 25, a list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing, and marketing businesses from start-ups to Fortune 500 companies. In this episode, Lexie and Michelle Michelle dive into Press Hook’s inception and growth over the years. They explore its evolution in the ever-changing landscape of journalism and media, particularly in relation to AI and media strategy. Michelle highlights how leveraging AI can enhance your media strategy.  Here’s What You’ll Learn:Michelle Songy’s background in media and journalismThe inception of Press HookAdvantages of using Press Hook for your businessHow to effectively use the Press Hook platform for your PR strategyTactics to enhance your media strategyTips on navigating the world of AI in relation to media and PRAnd More! Discount Code for Press Hook: pitchin50 Listener Links: Social Media and Website Links:https://www.linkedin.com/in/michellesongy/https://www.linkedin.com/company/presshook/https://www.instagram.com/thepresshook/https://www.presshook.comSign up For Lexie"s Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_inc