How To Turn Banking Customers Into Sustainability Champions

In this opening installment of Nordic Visionaries, I introduce a fresh series spotlighting entrepreneurs, creators, and advocates at the crossroads of innovation and sustainability throughout the Nordic countries.  My first guest, Mathias Wikström, sheds light on how cultural values shape our approach to protecting nature and why weaving sustainability into financial services is a long-term strategy. Together, we examine how transparent banking practices, combined with mindful consumer choices, can boost both human and environmental well-being. Mathias also reveals the importance of storytelling in shifting habits, highlighting a real-life example from Bank of the West, where a new perspective on everyday transactions sparked a surge of interest and retention. This conversation touches on the power of empathy, the need for collaboration across sectors, and how linking every purchase to environmental impact might become a normal part of daily life.  This engaging episode sets the stage for a series that probes the Nordic mindset on merging profit with a strong sense of responsibility for people and the planet.