How To Turn Around A Struggling Brand With Brian Bennett

#168 Brian Bennett is the President of Stir Advertising, an agency specializing in the art and science of helping turn around struggling brands.    Bennett has spent a career helping brands. And in this episode, he shares some of his insights and wisdom as a turnaround ninja.    Here’s the breakdown of the show:       0:00 – 2:00 Intro  2:00 – 7:00 State of Branding Today vs. Past 7:00 – 14:00 When Clients Think They Need a Turnaround 14:00 – 21:00 Discovery Process & Stakeholder Interviews 28:00 – 35:00 When the Problem is the Product, Not the Messaging 35:00 – 42:00 Synthesizing Data into Strategy 42:00 – 48:00 Case Studies & Big Simple Ideas 48:00 – 54:00 Simplicity vs. Overcomplication 54:00 – 59:00 Key Branding Ingredients & Marketer Skills 59:00 – 1:04:00 Why Start Stir & Agency Evolution 1:04:00 – 1:09:00 Media Strategy & AI Insights 1:09:00 – End Closing Get in touch with Brian here: https://www.linkedin.com/in/brianbennettprofile/ or here: https://www.stirstuff.com/contact-us/ Connect with Pat here: pmcgovern@ascedia.com   Oh before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.