How to Track What’s Actually Driving Conversions with Zeke Camusio

I’ll be honest—most business owners and marketers I talk to think their tracking is dialed in… but they’re still flying blind. Why? Because they’re trusting platforms like Google or Meta to tell them what’s working. In this episode of Rocky Mountain Marketing, I sat down with Zeke Camusio, founder of Data Speaks, to talk about why your tracking pixels might be lying to you—and how to fix it. Zeke breaks down the flaws in traditional tracking methods and shares a smarter, AI-powered approach to marketing attribution. We dive into the three pillars of unified measurement (media mix modeling, incrementality testing, and attribution) and how they help you make confident, data-driven decisions that actually move the needle. Whether you’re spending $2K or $200K a month on ads, this conversation will help you:Stop wasting budget on campaigns that aren’t convertingUnderstand how attribution really works across platformsClean up your tracking for more accurate insightsLearn how to implement AI-powered analytics without needing a data science team It’s time to stop guessing and start scaling with accurate marketing data. You won’t want to miss this one. Timestamps: 00:00 Introduction: The Problem with Tracking Pixels 00:24 Welcome to Rocky Mountain Marketing 00:59 The Inaccuracy of Tracking Pixels 01:43 Introducing Zeke Muccio and Data Speaks 02:30 Are Tracking Pixels Reliable? 05:03 Challenges with Tracking Pixels 08:21 Unified Measurement Framework 11:19 AI in Marketing Analytics 14:48 Practical Steps for Business Owners 17:32 The Role of UTM Tags and Pixels 22:39 Conclusion and Final Thoughts Visit Zeke Camusio online: Website: https://dataspeaks.ai/ LinkedIn: https://linkedin.com/in/zekemuccio Free tools: https://dataspeaks.ai/resources Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.