How To Start And Build A Successful Luxury Brand

In this episode of the self employed life, I had the great pleasure of speaking with the best selling author of the book The Luxpreneur: How to Start and Build a Successful Luxury Brand, Elizabeth Solaru about how to build a luxury business. We discussed how clients in the luxury world think, brand and buyer relationships, and several key points to build a luxury brand. Elizabeth shares valuable insight on how to interact with clients, what makes a luxury brand successful, and much more. Elizabeth Solaru is the multi award-winning founder of Elizabeth's Cake Emporium. Recognized as one of the best wedding cake companies in the world, her company creates the most opulent and beautifully handcrafted cakes. A pioneer in the wedding industry, her creations have been featured in numerous national and international blogs and publications, including Vogue, Tatler,  The Times, WedLuxe, Brides, Martha Stewart, The Telegraph, and HELLO. Clients include British, European, and Middle Eastern royalty, celebrities, and high-net-worth individuals. Elizabeth has appeared on the BBC, the Good Food Channel, BBC Radio, and Sky Living as a luxury expert. Elizabeth is an international keynote speaker and competition judge who travels the globe, and she presents on a number of topics, ranging from her own inspirational creative journey from microbiologist and headhunter to luxury cake maker, to encouraging diversity in the luxury industry. Author of the best-selling artisan cake book Opulencia and host of the Luxury Business Podcast, Elizabeth continues to inspire and educate. Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand, delves into luxury entrepreneurship, offering readers a comprehensive guide to building a successful luxury brand.Elizabeth Solaru's influence extends beyond cake artistry. She is the CEO and Founder of Diversity in Luxury Awards, celebrating excellence and diversity within the luxury sector. As a business consultant, she advises luxury brands on how to innovate and thrive in a competitive market, known for her dynamic approach to business and her focus on creating authentic connections. Recognised as one of the Masterful 100 by the prestigious Eat Love Savor,  Solaru is celebrated not only for her artistic talent but also for her business acumen. She has been a keynote speaker at prominent events at JP Morgan, The Inner Circle Experience and international business forums, where she discusses the intersection of luxury, creativity, business, and diversity. Elizabeth Solaru’s latest venture explores the evolving landscape of the luxury market and offers insights on how brands can stay ahead in a rapidly changing world. Through her consultancy, publications, and public speaking, Solaru continues to shape the future of the luxury industry, championing innovation, diversity, and excellence. Guest Contact – Book - The Luxpreneur: How to Start and Build a Successful Luxury Brand Website Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.