How to Sell Musical Instruments, with Adam McHeffey

”Create a flurry of content.   But do not put $10,000 aside for a celebrity to come in and talk about your brand. I want you to go after thirty smaller creators with followings between ten and thirty thousand.” Today we hear from Adam McHeffey, the former CMO of Artiphon and current Chief Creative Officer at Rock Paper Scissors to discuss effective strategies for marketing musical instruments. Key points include the significance of IRL networking, the importance of strategic planning, and the role of traditional PR. Adam also provides some very clear step-by-step marketing strategies. This episode is a must for anyone looking to launch a new product or musical instrument.   News! Events-tech firm Fever raises its latest nine-digit funding round   AI, bot farms and innocent indie victims: how music streaming became a hotbed of fraud and fakery   Do not settle.   AM Radio Mandate is Moving in Congress — But Should It Pair with Performance Royalty Requirements?   ‘Ethical’ AI Music Firms React to the Majors’ Suno-Udio Licensing Talks: ‘We Just Get Left Behind’   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri’s Rock Paper Scanner newsletter.