How to Scale your Startup with Growth Levers: Matt Lerner

💌 Sign up to LifeNotes here 👉 https://go.aliabdaal.com/lifenotes/podcast Sponsored by Brilliant - visit https://brilliant.org/DeepDive/ and the first 200 of you will get 20% off Brilliant's annual premium subscription. I’ve built a brand new community for like-minded people called Productivity Lab. We’ll have online classes, workshops, and coaching to help you double your productivity. You can find out more here 👉 https://eu1.hubs.ly/H09FchV0 Check Out My New York Times Bestselling Book Feel-Good Productivity! 👉 Amazon: https://eu1.hubs.ly/H09Fch60  Website: https://eu1.hubs.ly/H09Fch70  In this episode of Deep Dive, I'm thrilled to interview Matt Lerner, the founder of SYSTM and author of "Growth Levers." Matt shares his wisdom on helping startups uncover their big growth levers, the challenges of decision-making and the pitfalls of focusing only on revenue. We also explore growth strategies like viral and authentic videos and the necessity of engaging and retaining viewers through positive feedback loops. This episode is packed with practical tips and strategies. I hope you find listening to it as enjoyable as I found recording it 🙂  (00:00) Uncovering Growth Levers (12:45) Aligning Organisational Pieces for Growth (28:43) Deciding Which Ideas to Pursue (39:17) The Importance of Fresh Content (46:15) Measuring Monthly Returning Viewers and Conversion Rates (55:26) Monetisation Strategies: Sponsorships, Affiliates, and Own Products (01:19:07) Simplifying and Consolidating for Focus (01:24:13) Leveraging Podcast Episodes for YouTube Videos (01:32:23) Reevaluating the Business Model (02:01:01) De-risking the Business (02:06:26) Unlocking Bottlenecks  (02:12:43) Doing Fewer Things and Making More Mistakes (02:21:30) Building a Portfolio of Small Businesses (02:28:22) The Importance of Clear Hypotheses and Documentation 🔗 CONNECT WITH MATT 🎥 YouTube Channel  🐦 X ( Twitter )  💻 Website  👥 Linkedin  🔗 CONNECT WITH ALI 🎥 YouTube Channel 🐦 X ( Twitter ) 📸 Instagram 💻 Website 👥 Linkedin 📄SHOW NOTES & TRANSCRIPT Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/ 🎙 ABOUT THE PODCAST Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.  Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor  🎧 LISTEN FOR FREE  Apple Podcasts  Spotify  RSS  🙏 LEAVE A REVIEW  If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast... 👋🏼 GET IN TOUCH  You can also Tweet @AliAbdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏 PS: Some of the links in this description are affiliate links that I get a kickback from 😜