How to Scale Your Brand with Performance Driven Marketing (with Nikki Lindgren)

Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. Over two decades, she has left her mark on the strategies of more than 228 brands. Nikki has overseen the management of over $100 million in digital media. Her extensive experience spans everything from search engine marketing and paid social to display advertising and influencer/blogger relationships. She and Tom cover the distinctions and strategies of SEO and paid search, the evolving landscape of AI in marketing, and actionable insights for optimizing content to enhance brand visibility. DISCUSSED IN THIS EPISODE ~02:31 Understanding Performance-Based Marketing ~06:27 The Role of SEO in Modern Marketing ~11:30 Leveraging AI for Business Growth ~15:29 Paid vs. Organic Search Strategies ~19:41 Practical Tips for Optimizing Content FULL EPISODE VIDEO https://vimeo.com/1103400165 CONNECT WITH NIKKI LinkedIn: https://www.linkedin.com/company/18279521 YouTube: https://www.youtube.com/@pennockco TikTok: https://www.tiktok.com/@pennock.co Instagram: https://www.instagram.com/we_are_pennock/ Spotify: https://open.spotify.com/show/2eQek9af96Ouctyh8Zw9v7