How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)

16 Jul 2025 • 23 min • EN
23 min
00:00
23:05
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In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets.  Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization.  Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates.  Tune in to learn about the latest AI advancements and how they can give your business a competitive edge in the global market.  Topics discussed in this episode:  Why localizing content creates better customer experiences. How Smartling automates translation with AI. What 87% of consumers expect in online shopping. Why continuous localization matters for Shopify stores. How AI cuts translation time and costs. What Smartling does to grow global reach. Why language impacts buying decisions. How ASOS boosted conversions with Smartling. What’s next for AI in e-commerce localization. Why e-commerce brands should adopt AI localization.  Links & Resources  Website: https://www.smartling.com/ Shopify App: https://www.smartling.com/integrations/shopify LinkedIn: https://www.linkedin.com/in/bryanmurphy2/ Get access to more free resources by visiting the show notes at https://tinyurl.com/2praxfn6 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

From "Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast"

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