How to prioritise your work for impact - Nacho Bassino (Product Leadership Coach)

Unlock the secrets of impactful product management in our latest episode with Nacho Bacino, a distinguished product leader and coach. Ever wondered about the true difference between staying busy and making a real business impact? Join us as Nacho shares his enlightening journey from software engineering to product management, revealing how companies are reshaping product roles to prioritize business outcomes over mere outputs. Learn how this shift is essential for aligning modern product teams with ever-evolving business expectations. Discover the art of mapping user outcomes to business impact as we dive into the world of KPI trees and OKRs. Nacho walks us through the critical role of senior product managers in bridging customer behavior with business metrics, ensuring that teams focus on metrics that truly matter. We explore common pitfalls in structuring KPIs and the importance of fostering a shared understanding among teams to prevent miscommunication and ensure alignment with business goals. Our conversation concludes with strategies for elevating your product impact through effective communication and collaboration. Learn how to transform your feature deliveries into compelling narratives that highlight measurable outcomes and drive stakeholder conversations. With practical tips on setting measurable business goals and involving stakeholders in strategy refinement, this episode is packed with insights to enhance your influence and secure recognition within your organization. Join us for a thought-provoking discussion on making your work truly count. Featured Links: Follow Nacho on LinkedIn | Work with Nacho at Product Direction | "Five things we learned at the #mtpcon + Pendomonium roadshow - Berlin 2024" feature by Louron Pratt  Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy"s held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.