How To Position Yourself As An Expert On LinkedIn

22 Sep 2025 • 11 min • EN
11 min
00:00
11:30
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Most professionals say they want to be seen as an expert on LinkedIn. But here’s the truth: your positioning doesn’t happen by accident.If you want your profile to work for you, not against you, you need to be intentional about how you show up.Here are four expert moves you can implement right now:Optimize Your Background Banner: Your banner is your digital billboard. It should immediately communicate who you help, what you do, and why someone should connect with you.Craft a Powerful LinkedIn Headline:Your headline isn’t just your job title. It’s a positioning statement that tells your ideal client how you can solve their problems.Gather Recommendations:Social proof matters. Ask colleagues, clients, or partners you’ve worked with to leave recommendations that showcase your credibility.Create Quality, Engaging Content:Don’t just post to post. Share content that resonates with your ideal client, showcases your expertise, and establishes your authority in your niche.When you align your profile and content this way, you stop blending in with the crowd and start standing out as the go-to expert in your space.Don't forget to register for our FREE "LinkedIn Client Journey" Workshop that starts today here: https://www.thetimetogrow.com/the-linkedin-client-journey-workshop

From "Networking and Marketing Made Simple"

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