How to Play the Long Game in Marketing and Still Manage Cash Flow

In this episode, I'm tackling a common challenge many business owners face: balancing long-term marketing strategies with the need for immediate cash flow. While the long game in marketing often yields the highest ROI through sustainable results, it requires patience and consistent investment, which can strain your budget if not managed properly. I'll dive into effective ways to manage your spending, discuss the importance of setting monthly budgets, and share actionable tips on maintaining a balanced approach between short-term gains and long-term growth.   From setting aside money for short-term ad testing to understanding acquisition costs and percentage of revenue targets, this episode equips you with the knowledge to play the long game wisely. I'll also highlight the importance of continuous effort, regular follow-ups, and clear success metrics to ensure your long-term strategies are effective. Tune in and learn how to scale your business sustainably while safeguarding your cash flow!   What you'll hear in this episode: [0:50] The Impatience of Business Owners [1:25] Playing the Long Game in Marketing [2:25] Balancing Short-Term and Long-Term Investments [3:15] Managing Marketing Spend [7:10] Consistency in Long-Term Strategies [8:40] Defining Success in Long-Term Marketing   If you like this episode, check out: 4 Steps to Start Your Investing Journey with Tess Waresmith How Courtney Tarrant Built a Profitable Agency Breaking All the Rules Why Tolerating Risk Can Build Value   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper into our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.