How to Optimize Meta Ads and Boost Business Success with Kwadwo Sampany-Kessie

Interested in buying ads for your business but don’t know the ins and outs? I had an inspiring conversation with Kwadwo, pronounced QUĀ.jo, an expert in Facebook and Instagram ads, and host of the Art of Online Business podcast. We talked about the world of Meta ads and discussed the perfect timing for businesses to bring on an ads manager versus handling it themselves. Kwadwo shared his journey from teaching in China to thriving in Mexico, illustrating a remarkable pivot in his career due to the pandemic. His insights into the nuances of ad management, and when it makes sense to invest in professional help, provided listeners with tangible takeaways to streamline their own business strategies. What truly stood out was our discussion on the importance of crafting compelling ad content and making sure you get a good return on investment. Kwadwo emphasized the significance of effective messaging and how testing frameworks can dramatically lower lead costs. By sharing his Olympic gold medal testing framework, he illustrated a systematic approach to ad optimization, which has proven successful for many online entrepreneurs. Our conversation not only highlighted the potential of Facebook and Instagram ads but also encouraged listeners to place emphasis on the power of organic reach and engaging, authentic content as they scale their businesses. You will learn:Ad management mistakes & misconceptions - 7:40How to optimize email lead conversion - 11:44How to expand reach with Meta targeting - 15:16How to test Ad’s using the Olympic Gold Medal Method - 21:22  Kim's LINKS: FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here  Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert  Kwadwo’s LINKS: Kwadwo’s Website  Kwadwo’s Instagram The Art of Online Business Podcast Discounted $1 Ad Testing Cheat Code: Learn & implement the repeatable system that can Cut Your Facebook & Instagram Lead Gen Costs In HALF & start getting leads that convert! Normally $37. Only $1 for the Exit Interview audience using the coupon KIMR.  Please spread the word to your friends and leave us a rating and review on Apple Podcasts! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.