How to Make the Most of the Quiet Phase of a Capital Campaign

01 Apr 2025 • 14 min • EN
14 min
00:00
14:53
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In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt break down the essential quiet phase—the period that can make or break your campaign. They clarify that while it's called "quiet," this phase is actually an active and strategic time for securing major gifts before making a public announcement. Amy and Andrea share three critical tips to ensure a successful quiet phase: 1️⃣ Identify the right donors – Focus on your biggest potential givers and those closest to your organization, such as board members. 2️⃣ Be patient and strategic – Work through solicitations methodically, starting with top donors before moving down the list. 3️⃣ Stay organized – Track conversations, proposals, and donor progress to keep everything moving smoothly. This episode offers expert insights into donor engagement, solicitation timing, and how to create momentum for a winning capital campaign. Tune in and set your campaign up for success! 🎙️

From "All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit"

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