How to Make Products That Stick (With PepsiCo's Chief Design Officer)

  With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did. (00:00) - Intro (01:19) - Human Centricity vs Customer Centricity (05:21) - 3 vectors to hit the right note with your product (10:37) - How to market your product to any potential buyers (22:29) - How to reduce your chances of making mistakes (30:28) - Is it possible to learn confidence (35:56) - The 3 forms of love (39:10) - How prototyping can change everything (48:38) - The power of the shiny object (50:07) - Mauro's advice for marketers *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘