How to Make Money and be a Force for Good: 4C Associates B Corp story with Suzanna Hinnell

On this episode of the Talent Talks Podcast, Martin speaks with Suzanna Hinnell, Operations and Marketing Director at 4C Associates, about B Corp and its impact on sustainable business practices.  They discuss the certification process, the importance of ethical business, and how B Corp helps attract talent and engage clients. Suzanna shares her personal passion for sustainability and how businesses can implement sustainable practices to help create a better future. The Key Areas of Conversation in this Podcast Episode with Suzanna Hinnell were; + B Corp certification focuses on sustainable and responsible business practices. + 4C Associates aims to be a force for good in the consultancy space. + The certification process requires significant documentation and policy implementation. + Sustainable travel practices are essential for reducing carbon footprints in consultancy. + Engaging employees in sustainability initiatives enhances team cohesion. + B Corp certification helps attract talent who are passionate about sustainability. + B Corp certification provides a framework for ethical decision-making. + The future of B Corp may depend on evolving legislation and societal expectations. Chapters 00:00 - Introduction to B Corp 02:49 - The Importance of B Corp 06:05 - B Corp Certification Process 08:50 - Sustainable Travel Practices 12:10 - Sustainability and Ethics 15:02 - Attracting Talent with B Corp 17:52 - Competition in Consultancy 21:08 - Client Engagement in Consultancy 24:04 - Challenges and Opportunities of B Corp Certification 26:56 - Future of B Corp