How to Make How-To Content That Drives Sales

How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next. Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content. In this episode of The More Profitable Podcast, I’m breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You’ll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you’ll have a clear framework for crafting episodes that actually convert while still delivering value. 00:00 – Why how-to content often backfires 02:10 – How to shift how-to episodes from distraction to action 05:16 – Example 1: Private podcasts for launches 10:56 – Example 2: Starting a podcast with minimal tools 17:10 – Example 3: Recording better podcast interviews 23:42 – Turning helpful content into evergreen sales assets Mentioned in How to Make How-To Content That Drives Sales Subscribe for exclusive episodes on The Podcast Newsroom Book a Podcast Strategy Intensive: Learn more and book your spot Stop overwhelming your listeners with endless how-to content and start guiding them into action. Book a Podcast Strategy Intensive today and create a customized plan to craft episodes that position you as part of the solution, drive sales, and build lasting trust with your audience. Learn more and book your spot. Send us a text Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.  See you there! Support the show