How to Leverage your Expertise with Your Personal Brand

Is being an expert all it takes to build a brand? No. And here’s why: There is often a significant disconnect between “founder logic” and “customer logic.” In other words, the details that founders typically care about are rarely the same details that customers care about. That misunderstanding between them creates pain points for customers. My guest today is an industry expert who identified and leveraged that disconnection to build legitimacy into his personal brand. The way he built it might surprise you. Which tip did you find the most helpful? Share your thoughts in the comments! About the Guest: Bryan Clayton is the Tech Founder and CEO of GreenPal, an app called the Uber of lawn care. Bryan is in charge of GreenPal’s strategic direction and growth to become the platform that powers the lawn care industry. Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market-leading landscape company in the southeast. Where to Connect with Bryan: Website - yourgreenpal.com LinkedIn -linkedin.com/in/bryan-clayton Instagram - @bryanmclayton Twitter - twitter.com/bryanmclayton Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating For More Personal Branding Tips Check-Out: ✅ The 3 A's of Personal Branding https://youtu.be/6pG9MgvNoJI ✅ Podcast Tips for Host and Guest https://youtu.be/6u_NBpbCe2c ✅ Why Personal Branding is Important for Your Career Advancement https://youtu.be/35dy_4XOn7g ✅ Common Myths and Mistakes of Digital marketing https://youtu.be/tCSHmVyq6fM Let’s connect on LinkedIn! https://www.linkedin.com/in/clairebahn/ Follow me on Instagram! https://www.instagram.com/clairebahn/ Say hello on Twitter! https://twitter.com/clairebahn About Claire Bahn Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion. For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility. Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few. #personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbranding101 #personalbrandstrategy This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy