How To Leverage AI In Marketing

Welcome to The Power Lounge! Today, dive into artificial intelligence in marketing with guest Pam Didner, a B2B consultant and author. Explore how companies like Google and Amazon use AI for recommendation engines and search optimization. Learn about generative AI tools like ChatGPT in creative fields such as copywriting. Pam shares insights on optimizing AI prompts for marketing, blending AI with human expertise. Discover the potential of AI agents in automating tasks, focusing on data quality and analyzing data for insights. Whether you"re an AI enthusiast or a marketer, this episode offers practical insights for navigating AI and marketing. Connect with Pam: Guest LinkedIn: https://www.linkedin.com/in/pamdidner/ Guest Instagram: Instagram (@pam_didner) Guest Website: Pam Didner B2B Speaker and Consultant Episode Timestamps: 00:00 - Introduction 00:52 - Skill and Gift Exploration for Success 10:05 - Navigating Digital Tech: Pros and Cons 15:43 - Task Efficiency: AI Agents for Automation 18:51 - Empowering Education: Women and AI Knowledge 22:34 - Crafting Headlines: Unveiling Essentials 29:31 - Controversial OpenAI Public Offering 32:23 - Vision of Tomorrow: Easing Today"s Turmoil 38:31 - Data for Enhanced Customer Engagement 46:31 - Tailored Communication with Targeted Audiences 52:08 - Human Touch: AI and Experienced Marketers 53:59 - CrewAI: Enhancing Tech Company Functions 01:02:40 - Outro Quote of the Episode: "Combine human creativity with AI precision for effective email subject lines."- Pam Didner "Avoid generic prompts; place it in the right context for meaningful impact."  - Pam Didner Support the show