How to improve visibility in AI search with Ane Wiese and Benjamin Thornton @saas.group

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #34 of season 5, Anna Nadeina talks with Ane Visa, SEO lead at SaaS Group, and Benjamin Thornton, product marketing specialist at Keyword.com, about Answer Engine Optimization (AEO) - the emerging practice of optimizing for AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews to improve brand visibility in AI-generated answers. --------------Episode's Chapters---------------- 00:00 - Welcome & Why We’re Re-Recording 01:00 - Meet Ane Wiese & Benjamin Thornton 03:12 - What “Visibility in AI Search” Really Means 06:28 - How AI Search Is Changing SEO 10:17 - First Steps to Improve AI Visibility 14:42 - Tracking Prompts Like Keywords 18:55 - Finding Semantic Intent in AI Prompts 22:18 - Variations & Use Cases for Prompt Tracking 26:45 - Challenges with Measuring AI Prompt Data 31:08 - Tools & Methods to Discover Prompt Trends 35:42 - Comparing AI Search vs. Google Search Habits 40:44 - The Importance of Knowing Your Audience 44:51 - AI Hallucinations & Fact-Checking Tips 48:03 - Quick Hacks to Boost AI Search Presence 51:10 - Leveraging Publications & Citations for Visibility 53:15 - Systematic SEO & Brand Mention Strategies 55:00 - Final Thoughts & Key Takeaways Ane - https://www.linkedin.com/in/ane-wiese-seo-cro-saas-strategy/ Benjamin - https://www.linkedin.com/in/bthornton75/ Keyword.com - https://keyword.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796