How to Hook Your Audience in 3 Seconds or Less

28 May 2025 • 13 min • EN
13 min
00:00
13:15
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Want to make videos that people actually click on and watch? In this episode, Kim Rittberg — award-winning marketer and media executive — breaks down the secrets behind a strong video hook. Discover the exact strategies you can use to grab attention right away and keep viewers engaged. What you'll learn:What a “hook” really is and why it’s the most important part of your videoThe difference between visual hooks and headline hooksTips for writing curiosity-driven text overlaysHow to use AI to generate clickable headlinesEasy and engaging ways to add visual interest without a big production budgetHow to walk, move, or use props to keep attention highWhy it’s crucial to create for your target audience — not for everyone Whether you're creating content for your brand, business, or passion project, this episode will help you stand out in a crowded feed. Resources & Links: FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue)  https://kimrittberg.com/tips Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittberg/  & Subscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent   Please subscribe, spread the word & leave us a rating on Apple Podcasts! https://link.chtbl.com/8M8_nMAF See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From "The Exit Interview with Kim Rittberg"

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