How to Hit the Inbox So You Maximize Marketing ROI (with Scott Hartley)

Scott Hartley is a certified Email List Optimization Specialist who says there are 100 ways to get email marketing wrong and just a handful of ways to get it right. When it comes to avoiding the spam folder and getting emails to the inbox, most people get it wrong.  Scott is the author of the bestselling book on email marketing, “Hit the Inbox.” When you read this book or work with Scott, you gain an unfair advantage over your competitors because your emails land in the inbox while theirs go to spam. DISCUSSED IN THIS EPISODE ~Habits You Must Change if You Want to Stay Relevant in Your Email Marketing ~What Metrics Matter For Maximizing Your ROI Through Email ~How Spam Detectors and Other Filters are Changing, and How to Keep Up ~The Main Methods to Increase Deliverability, Along With What to Completely Avoid ~The Major Secret to Writing Emails That Work ~The Counterintuitive Truth About How Many Emails Should You Send FULL EPISODE VIDEO https://vimeo.com/1039545433 CONNECT WITH SCOTT Website: https://hittheinboxbook.com Book: Hit The Inbox Book - hittheinboxbook.com Social Media: LinkedIn - https://www.linkedin.com/in/scottahartley/