How to Get Your People to Commit to Lasting Change - Tamsen Webster

In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster. Part message designer, part English-to-English translator, part magpie, Tamsen helps leaders craft their case for large-scale change. As a sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts. And Tamsen is the author of the best-selling book - Say What They Can"t Unhear: The 9 Principles of Lasting Change. Here’s what we discuss:Why so many change initiatives fail in the long-termThe biggest mistakes in change communicationHow to understand what’s important to your peopleHow co-creation with others leads to more buy-inDealing with antagonists and indifferent stakeholders in your change approachBONUS: Applying change principles as parents RESOURCES FROM THIS EPISODE:Tamsen’s websiteTamsen’s free resource for you - The Compact CaseTamsen’s book - Say What They Can"t Unhear: The 9 Principles of Lasting Change Tamsen’s book - Find Your Red Thread: Make Your Big Ideas Irresistible Tamsen’s Message Design InstituteSIMPLE brand #75: Tamsen Webster – Find Your Red Thread