How to get ideal clients through podcast interviews | Tom Schwab

Summary In this episode, Anthony sits down with Tom Schwab to break down why podcast interviews have become one of the fastest ways to build trust, generate demand, and create true growth. Tom shares how he launched Interview Valet in 2014 after realizing guest blogging was fading - and how podcasting became the modern “one conversation away” strategy for attracting ideal clients. He explores what makes audio so intimate and timeless, why long-form conversations outperform soundbites for real relationship-building, and how leaders can stay focused in a world designed to keep them distracted. Tom also explains why AI is indexing podcast content, what that means for discoverability in 2025 and beyond, and how the Camino de Santiago helped him prove his business could run without him. Special Guest Tom Schwab is the founder of Interview Valet, a podcast interview marketing agency that helps thought leaders and entrepreneurs get in front of the right audiences through strategic podcast guesting. A former Navy nuclear officer and engineer by training, Tom has built and sold companies, led teams across operations and sales, and now helps leaders leverage conversations as a scalable growth asset. He’s also a strong believer in systems-first leadership - building organizations that don’t depend on the founder to function. Chapters: 00:00 - Introduction and Guest Welcome 04:00 - Origins of Interview Valet and Power of Conversation 08:20 - The Intimacy and Value of Audio Podcasts 12:00 - Early Influences and Lessons from Zig Ziglar 16:00 - Learning Styles: Audio vs. Video Consumption 20:00 - Building Relationships & Human Connection through Podcasting 24:00 - The Evolving Podcast Landscape & AI’s Role 28:00 - Authenticity, Storytelling, and Business Impact 32:00 - The Camino de Santiago: Life Lessons from the Journey 36:00 - Trust, Delegation, and Team Growth 41:00 - Final Reflections: Podcasting’s Legacy & Closing Remarks TOM’S INFO: Website: https://www.interviewvalet.com/futurefactory LinkedIn: https://www.linkedin.com/in/iamtomschwab/ Facebook: https://www.facebook.com/InterviewValet/ PODCAST INFO: Website: https://FutureFactory.live Spotify: https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6 Apple Podcasts: https://podcasts.apple.com/us/podcast/future-factory/id1659895549 Amazon Music: https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory   FUTURE FACTORY SOCIAL: Instagram: https://www.instagram.com/futurefactorypodcast/ Twitter: https://twitter.com/FutureFactoryFF Facebook: https://www.facebook.com/futurefactorypodcast LinkedIn: https://www.linkedin.com/showcase/futurefactorypodcast TikTok: https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1 ANTHONY'S SOCIAL: Instagram:  https://www.instagram.com/anthonyamunategui/ Facebook: https://www.facebook.com/anthony.amunategui.3 Find great guests at PodMatch https://www.joinpodmatch.com/futurefactorypodcast