How to Find Your Distinctive Edge: Storytelling, Frameworks & Standing Out Online in 2026 with Meg Yelaney

In a digital world that’s getting louder by the minute, how do you actually stand out in 2026? In this powerful conversation, Allison Walsh is joined by a seasoned business coach who specializes in helping online coaches and service providers uncover their distinctive edge—the unique blend of story, strengths, and strategy that sets them apart. From building a multi–six figure network marketing business to pivoting into coaching and navigating entrepreneurship as a twin mom, she shares what it really took to align her message, niche, and business model. You’ll learn why the 2026 online landscape demands deeper storytelling, clearer messaging, and simple frameworks—and why sticking with generic “tips and tricks” content will keep you invisible. Together, Allison and her guest break down the real steps to creating content that sounds like you, sells your expertise, and resonates with the right people. In this episode, you’ll learn:How her journey from network marketing to coaching evolved over 10+ yearsWhy becoming a mom of twins forced powerful business pivots that led to deeper alignmentWhat a “distinctive edge” actually is—and how to identify the parts of your story and skill set that make you unforgettableHow one client went from $4–5K months to consistent 10K months in just a few months heading into 2026Why story-based content outperforms generic educational posts in today’s algorithmHow to pick the right story when you have too many to choose fromWhy a clear 3-step framework or signature process is a must-have in 2026 for high-ticket coachingHow AI tools like ChatGPT can support you without erasing your human voiceWhy your story does NOT need to be dramatic to convert—emotion and relatability winThe new 2026 definition of confidence and authenticity online If you want to be remembered, recognized, and referred this year, this episode will give you the messaging clarity and storytelling strategy you need.   Memorable Moments / HighlightsA decade-long evolution from network marketing to business coachingHow motherhood catalyzed long-overdue business alignmentThe true meaning of a “distinctive edge” and why it matters more than ever in 2026The real client case study behind hitting consistent 10K monthsWhy stories outperform “3 tips” posts—and what to create insteadA simple filter for choosing the one story that positions your expertiseThe power of owning and articulating your frameworkHow to use AI while still preserving your voiceWhy your quiet, ordinary story might be your most magnetic assetA refreshing definition of confidence rooted in authenticity Connect with Meg: Get the Business Story Blueprint here: https://meganyelaney.com/business-story-blueprint Follow Meg on Instagram: https://www.instagram.com/meganyelaney Listen to Business Not As Usual: https://meganyelaney.com/podcast   Connect with Allison: Instagram → @allisonwalsh Learn more about the Impact Brand Accelerator → https://bit.ly/impactbrandaccelerator 👉 Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834  💗 Sign Up for Allison's Newsletter: www.allisonwalshconsulting.com/newsletter Connect with AllisonInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandDownload The Be Unforgettable PlaybookAccess The Impact Brand AcceleratorBeauty Must-Haves!