How to Exit Your Business Without Selling It | Jason Duncan

Summary In this episode, Anthony sits down with Jason Duncan to break down why most businesses never sell - and what entrepreneurs can do right now to build a company that can actually exit. Jason explains the “owner dependency” trap, the three tiers of entrepreneurial evolution (owner operator, owner manager, owner investor), and how to shift from being the hero of the business to building a real asset. They cover practical steps like documenting SOPs, running the business on dashboards and key metrics, and creating systems that work without constant oversight. If you want more freedom, a stronger team, and a business that’s valuable without you in the room, this conversation lays out the roadmap. Special Guest Jason Duncan is a business coach, author, and founder of the “Exit Without Exiting” methodology - a framework designed to help entrepreneurs increase company value and create an exit lifestyle without selling their business. He works with established entrepreneurs through coaching and mastermind programs to reduce owner dependency, implement documented systems, and build businesses that operate like investments. Chapters: 00:00 - Introduction  03:07 - The Hard Truth: Why Most Businesses Don’t Sell 06:13 - Entrepreneur Dependency and Mindset Shifts 09:19 - The Three Tiers of Entrepreneurial Evolution 12:25 - Moving from Owner-Operator to Owner-Investor 15:31 - Delegating, Documenting Systems, and "Exit Without Exiting" 18:37 - SOPs: Creating and Maintaining Standard Operating Procedures 21:43 - Business Coaches, Masterminds, and the Power of Perspective 24:49 - Mastermind Group Structure and Criteria 27:55 - AI’s Role in Modern Entrepreneurship 31:01 - Final Takeaways and Getting Connected JASON’S INFO: Website: https://www.therealjasonduncan.com/ Book: Exit Without Exiting - [Available on Amazon & major retailers] Join the Exiter Club: https://www.therealjasonduncan.com/mastermind PODCAST INFO: Website: https://FutureFactory.live Spotify: https://open.spotify.com/show/0SsZRdrvWTUs1QY6Zu1sU6 Apple Podcasts: https://podcasts.apple.com/us/podcast/future-factory/id1659895549 Amazon Music: https://music.amazon.com/podcasts/207e04aa-11a1-4b28-964a-148608422a49/future-factory   FUTURE FACTORY SOCIAL: Instagram: https://www.instagram.com/futurefactorypodcast/ Twitter: https://twitter.com/FutureFactoryFF Facebook: https://www.facebook.com/futurefactorypodcast LinkedIn: https://www.linkedin.com/showcase/futurefactorypodcast TikTok: https://www.tiktok.com/@futurefactorypodcast?_t=8ZIxAf4Orra&_r=1 ANTHONY'S SOCIAL: Instagram:  https://www.instagram.com/anthonyamunategui/ Facebook: https://www.facebook.com/anthony.amunategui.3 Find great guests at PodMatch https://www.joinpodmatch.com/futurefactorypodcast