How to Cultivate a Niche and Grow a Thriving Business (with Lindsay Scherr Burgess)

Lindsay Scherr Burgess is the Founder and Moss Boss of Green Wallscapes, a company that brings spaces to life with no-hassle preserved moss, walls, logos, lettering and art. She has done over 1000 projects in over 35 states, Canada, and the Caribbean and employs a team of mostly female artists in her West Palm Beach studio. Her company’s work has been called “a lavish expression of botanical joy” and has been featured in Architectural Digest, Veranda Magazine, Palm Beach Post, Palm Beach Daily News, and more. Lindsay shares insights on the importance of niching down, marketing effectively, and creating operational efficiencies. She also emphasizes the significance of understanding your audience and being responsive to their needs. DISCUSSED IN THIS EPISODE ~02:42 The Accidental Start of the Moss Wall Business ~05:56 How to Scale Well ~10:41 Marketing Insights and Business Development ~24:14 Navigating Economic Challenges and Operational Efficiency FULL EPISODE VIDEO https://vimeo.com/1084182853 CONNECT WITH LINDSAY Website: www.greenwallscapes.com Social Media Links: tiktok.com/greenwallscapes facebook.com/greenwallscapes instagram.com/greenwallscapes youtube.com/greenwallscapes