How to Create Trust-First Marketing (Without Posting Every Day) with Sara Nay

In this episode of Rocky Mountain Marketing, I’m joined by Sara Nay—CEO at Duct Tape Marketing—to dive into a smarter, more sustainable way to grow your business with strategy-first content. We’re talking about what most business owners get wrong when it comes to content, how the Marketing Hourglass can change the way you view your sales journey, and how AI and automation can elevate—not replace—your marketing. Whether you're a solopreneur, service provider, or marketer stuck in the "post more!" cycle, this episode will show you how to simplify your efforts and focus on what actually moves the needle. What You’ll Learn:The 7 stages of the Marketing HourglassWhy your existing clients are your greatest marketing assetHow AI can help create smarter content (and where not to use it)How to use buyer behavior data to drive your next campaign Timestamps 00:00 – Intro: Meet Sara Nay 02:10 – What is the Marketing Hourglass? 06:45 – Common mistakes in content strategy 10:30 – How to use AI for smarter marketing 13:50 – Automating the customer journey 18:15 – Turning customers into referral machines 22:00 – Final advice for simplifying your strategy Tune in now and stop creating content that goes nowhere! Visit Sara Nay online: Website: https://ducttapemarketing.com/ LinkedIn: https://www.linkedin.com/in/saranay Youtube: https://www.youtube.com/c/ducttapemarketingvideo Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.