Build Trust From The Stage Without Being Sleazy

Building Genuine Credibility: Avoiding the Pitfalls of Manufactured Status SUMMARY In this episode of 'Present Influence,' host John Ball discusses the difference between genuine credibility and manufactured status for speakers, coaches, and expert business owners. He warns against the allure of fake status symbols like rented Lamborghinis and pay-to-play magazine features, emphasising the importance of authenticity and ethical authority. John shares a three-point credibility test to help listeners audit their own credibility signals, ensuring they are earned, relevant, and verifiable. He also highlights the role of passion, honesty, and real-life testimonials in building sustainable influence. The episode ends with a challenge to audit and share a credibility marker you're proud of. CHAPTERS 00:00 Introduction: The Real Threat to Your Credibility 01:10 Understanding Credibility: Ethos and Authority 02:08 The Pitfalls of Manufactured Status 03:00 Ethics and Manipulation in Influence 06:19 The Power of Authentic Stories 08:26 The Three-Point Credibility Test 11:59 Building Genuine Credibility 17:56 Conclusion: Your Challenge for the Week Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence Thanks for listening, and please give the show a 5* review if you enjoyed it.