How to Build an Unconventional Brand that Sells for $419 Million | Mike Fata

Mike Fata, a 25-year entrepreneur, shares his journey of personal transformation and the connection between health and business success. He emphasizes the importance of prioritizing health and wellness, as it directly impacts performance and effectiveness in entrepreneurship.  Co-founding Manitoba Harvest Hemp Foods in 1998, and serving as Chairman of the Board and CEO until 2016, Mike helped guide the strategic sale of the company to Tilray for $419 million dollars in 2019. Since then, Mike has celebrated and supported other business ventures as an entrepreneur, investor, advisor and mentor.  Want to read the feature articles I write for my Inc. Magazine byline? https://www.inc.com/author/bryan-elliott Connect with me personally on social media: Instagram: http://instagram.com/1goodbrain Twitter: https://twitter.com/BryanElliott See my film and commercial production work here: http://bit.ly/thegoodbrainwork For business inquiries: producer@thegoodbrain.com Special thanks to our sponsor Plunge! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I"m excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand Special Thanks to our Sponsor WHOOP! Use my special link and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing. TRACK METRICS 24/7 Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes. Support the show