How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228

Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies. His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention. In this episode we cover:00:00 - Intro01:27 - Introduction to New Breed03:15 - Working With HubSpot in 202409:27 - Crafting GTM Strategy with 3 Pillars14:29 - Effective B2B SaaS Partnership Programs17:07 - AI Tools in the Sales Coaching Process22:29 - HubSpot Usage of AI26:20 - Barrett's Favorite Activity To Get Into a Flow State27:07 - Barrett's Piece Of Advice For Your Younger Self28:14 - Barrett's Biggest Challenges at New Breed30:07 - Instrumental Resources For Barrett's Success32:39 - What Does Success Mean for Barrett Today33:42 - Get In Touch With Barrett Get In Touch With Barrett: Barrett's LinkedIn Barrett's Podcast Mentions: HubSpot Dan Tyre Jonathan Burg Brian Halligan Dharmesh Shah Tag Us & Follow: Facebook LinkedIn Instagram More About Akeel: Twitter LinkedIn More SaaS Podcast Episodes SaaS Consulting Services How To Value Your SaaS Company