How to Build a Swipe File and Steal Like an Artist

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel. Episode Timestamps: 00:00 Intro 01:27 Why build Swipe Files 04:00 Example 1: Tweets 08:40 Example 2: DTC Product 12:10 Example 3: Thumbnails 14:47 Example 4: Landing Page 18:46 The Anatomy of a Funnel 22:22 Example 5: Email Followup 26:13 Example 6: Digital Lead Magnet 28:57 Example 7: IRL Lead Magnet 30:26 Creating a Got Got Swipe File 31:14 Innovating on Pricing 31:33 Micro SaaS idea: AI Agent Funnel Scraper 1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file. The best way to learn how to sell? Study how YOU got sold. Create a "got got" file - save anything that makes you take action (click, share, buy). 2) Use My Mind to easily save & organize inspiration: • Chrome extension for quick saves • Tag system for easy retrieval • Serendipity feature to surface random inspo Beats bookmarking tweets you'll never see again! 3) Look for pattern interrupts & scroll-stoppers. Example: Not Fried chicken ice cream Lessons: • Combine unexpected elements • Use high contrast visuals • Mix hot & cold concepts Apply this thinking to your digital products! 4) Anatomy of a killer funnel: • Top: Free value (content, lead magnets) • Middle: Nurture (email sequences, surveys) • Bottom: Convert (calls, buy buttons) Key: Top should be ALL about THEM. Only talk about yourself at the bottom. 5) IRL to URL: Don't forget offline lead gen! Tiago Forte's "Building a Second Brain" book: • Bonus chapter accessed via URL in book • Segments readers for targeted offers Think: How can you bridge physical & digital worlds? 6) Innovation isn't just about product. Consider: • Marketing innovation • Pricing model innovation Example: Sublime app's "pay what you want" model Could this work for your biz? 7) Micro SaaS idea: AI Agent Funnel Scraper Automatically collect & analyze: • Email sequences • Sales funnels • Marketing tactics Build a searchable database of winning strategies to remix! 8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JORDAN ON SOCIAL X/Twitter: https://x.com/jrdnmix LinkedIn: https://www.linkedin.com/in/jordan-mix1/