How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199]

If your B2B sales strategy relies heavily on cold outreach, you’re missing a bigger opportunity: visibility. In this episode, host Doug C. Brown speaks with executive strategist Bill Rice about how to use personal branding and platform presence—especially on LinkedIn—to create warm leads that convert faster and scale without paid ads. 🎙 Topics covered: 00:00 – Intro: Visibility vs. outreach in B2B 03:20 – Why cold outreach struggles without credibility 07:45 – How LinkedIn becomes a daily inbound engine 12:50 – Building a personal brand for trust, not fame 16:10 – Using conferences (even without attending) to book meetings 22:00 – Executive visibility as a team advantage 26:35 – The myth of funnels vs. long-term positioning 31:00 – Scaling inbound for high-ticket B2B offers 37:00 – Bill’s top advice to consultants and leadership teams 41:15 – Final thoughts and episode close #LinkedInStrategy #ExecutiveBranding #B2BSales #CEOVisibility #SalesLeadership #InboundMarketing #ThoughtLeadership