How to Build a Biz that Depends on You Less and Pays You More (with Christy Maxfield)

Christy is the founder of Purpose First Advisors, a firm that specializes in helping business owners enjoy the highest possible income, wealth and freedom from their businesses. She advises business owners who want to deeply understand their business, optimize its performance, and position it to be profitable and transferrable. She specializes in growth acceleration through the lens of succession and exit planning. We discuss how business owners can build a business that depends on them less and pays them more, covering key strategies such as focusing on high monthly recurring revenue, maintaining low customer concentration, and creating a strong management team.  Christy shares her insights on starting with the end in mind, offering practical advice and personal stories to illustrate the path to a more sustainable and profitable business. DISCUSSED IN THIS EPISODE ~02:30 Building Your Business with the End in Mind ~04:27 The Entrepreneurial Journey: From Escape to Success ~10:56 Key Strategies for a Low Owner Dependence Business ~20:49 Christy's Role as a Business Coach ~25:45 Conclusion and Final Thoughts FULL EPISODE VIDEO https://vimeo.com/1062366977 CONNECT WITH CHRISTY Website: https://www.purposefirstadvisors.com/ Social Media: https://www.linkedin.com/in/christymaxfield/