How To Boost Your Margins By Fixing The Way You Source From Asia — Omer Sasson | What Good Sourcing Does For Profit, Why You Need Backup Suppliers, Why Supplier Checks Ensure Quality, Why You Need Factories Audits, How Culture Affects Communication (#415)

In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication.  Omer shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing the need for thorough research and the value of working with experienced professionals in the field. Topics discussed in this episode:  Why having only one supplier is the biggest sourcing mistake. Why contacting hundreds of suppliers ensures competitive pricing. What the four-phase sourcing process entails for success. Why backup suppliers must be developed before emergencies. How factory direct isn"t always better than trading companies. What countries like Vietnam and India offer as China alternatives. Why cultural differences vary drastically across Asian regions. How moving to premium countries can increase product value. What landed cost reveals about true profitability. Why assuming miscommunication prevents costly supplier mistakes.  Links & Resources  Website: https://thesassoncompany.com/ LinkedIn: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade/ Get access to more free resources by visiting the show notes at https://tinyurl.com/9raat2n5 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!