How to Attribute Leads When Cookies Crumble

Get Noticed! Send a text. Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days. Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads without personal data, unlocking upper-funnel awareness channels like CTV and podcast ads. One key takeaway: "Recognise that if what you’re doing today is working, it’s not going to be working in the future." So stay nimble. Recommended book: Lemon: How the Advertising Brain Turns Sour by Orlando WoodPublish your book with Piilot AI PIILOT combines advanced technology with human editorial teams to publish and promote your book. Graphic design toolbox - Visme Create visual brand experiences for your business whether you are a pro designer or a total novice. Vidyard - Use Video In Your Emails Vidyard is the easiest way to record and send videos that build personal connections. AI Writer - Content writing made easier Generate Accurate, Relevant & Quality Content in 2 Minutes Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the Show. Am I adding value to you? If so - I"d like to ask you to support the show. In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights. Monthly subscriptions start at $3 per month. At $1 per hour, that"s much less than the minimum wage, but we"ll take what we can at this stage of the business. Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it. If I"m adding value to you, please support me by clicking the link now. Go ahead, make my day :) Support the show here.