How to Attract Your Ideal Customers with the Right Brand Archetype

Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market. Today we discussed: [00:00] Opening [00:09] Introducing Jane McCarthy [00:44] What are Goddess Archetypes? [05:37] Identifying your Brand's Goddess Archetype [08:56] Using your Archetype to Find the Right Talent [12:05] Brands That Embody Goddess Archetypes [16:34] How to Approach Goddess Archetypes [18:44] Figuring out the Heart of your Brand More About Jane McCarthy Jane McCarthy's website - https://www.goddessoffice.com Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com