How to Attract and Retain Top Talent with Employer Branding | Bryan Adams

Today’s HR L&D podcast is brought to you by Deel, the all-in-one global-first people platform. Learn how to streamline payroll for your global team with our comprehensive checklist to help ensure compliance and increase efficiency. Learn more: https://www.deel.com/lp/forrester-global-payroll-study/?utm_medium=sponsored-newsletter&utm_source=nickday&utm_campaign=ww_engage_download_nickday_sponnewsletter_payrollnewsletter-forresterreport-dec24_gp_all&utm_content=engage_gp_sponnewsletter_forresterreport-sponnews400-fin_en -------------------------------------------------------------------------------------- In this episode of The HR L&D Podcast, host Nick Day sits down with Bryan Adams, CEO of HappyDance and a leading authority on employer branding. Bryan, co-author of Give & Get Employer Branding, shares groundbreaking insights on how organizations can craft a compelling Employer Value Proposition (EVP) that not only attracts but also retains the right talent. What You’ll Learn in This Episode: - What is an EVP? (And why every company already has one—even if they haven’t designed it!) - The Give & Get approach: How to build a two-way value exchange that resonates with employees - The biggest mistakes companies make when crafting an EVP (and how to avoid them) - The role of leadership in employer branding: Why EVP must start at the top - How storytelling transforms talent attraction and engagement - The future of employer branding: Trends, technology, and the power of organic content Key Takeaways from Bryan Adams: - Transparency and authenticity are key to building trust with employees - Employer branding is more than just a recruitment tool—it’s a retention strategy - Storytelling makes your employer brand memorable and impactful - Employer branding should be treated with the same importance as corporate branding Don’t forget to like and subscribe for more expert insights on leadership and HR strategies! --------------------------------------------------------------------------------------------------------------------------- Find your ideal candidate with our job vacancy system: https://jgarecruitment.ck.page/919cf6b9ea Sign up to the HR L&D Newsletter - https://jgarecruitment.ck.page/23e7b153e7 Connect with Bryan: https://linkedin.com/in/bryanadams1 Connect with Nick Day: https://www.linkedin.com/in/nickday/ Of course, if you are an HR or L&D professional listening to this podcast and you have an HR, HRIS or L&D related vacancy that you would love some specialist HR recruitment support with – please also get in touch with me! I would love to help show you what a great HR recruitment experience feels like! You can reach out to me directly at nick@jgarecruitment.com or give me a call – 01727800377. Thanks for listening folks – I look forward to bringing you the next episode of the HR L&D Podcast real...