How to Align Your Brand with Red & Blue Customers (Chris Peterson)

In today’s polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers. Chris shares insights on:  ✅ How political and cultural identity shape buying behavior  ✅ The biggest mistakes businesses make when trying to appeal to "everyone"  ✅ Practical steps to identify and attract the right audience  ✅ Subtle messaging shifts that can make your brand more effective  ✅ How to market smarter—without taking a political stance Whether you"re a small business owner, marketer, or entrepreneur, this episode will give you actionable takeaways to help you craft marketing messages that truly resonate. 🔗 Get Chris’s book, Red & Blue Customers → Buy Here 🌐 Learn more about LifeMind AI → lifemind.ai Tune in now to discover how to align your brand for success! 00:00 Introduction and Guest Welcome 00:39 Icebreaker Question 01:39 Exploring the Book: Red and Blue Customers 02:30 Research Insights and Market Behavior 06:55 Applying Insights to Business 10:06 Marketing Strategies for Different Audiences 26:05 Challenges and Missteps in Marketing 29:11 Practical Steps for Business Owners 35:14 Conclusion and Final Thoughts Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.