How Surfside Will Ride The Wave This Fall

How does an ready-to-drink (RTD) brand that was built on the beach translate to other seasons? Surfside, Stateside Vodka’s hard iced tea and lemonade canned cocktail brand, is betting big on sports this fall.    Stateside co-founders CEO Clem Pappas and president Matt Quigley joined the Brewbound Podcast to discuss the brand’s meteoric rise, its partnerships across college football and professional hockey and baseball and the newly rechristened Stateside Live!, an entertainment hub at the South Philadelphia Sports Complex where the city’s professional sports teams play.     Year-to-date through mid-September, Surfside’s depletions (sales to retailers) reached nearly 8 million cases, about a 150% increase over last year.    Prior to the interview, Zoe and Jess break down recent news stories, including the abrupt shutdown of brewpub chain Iron Hill and storied cider maker Martinelli’s pivot to bev-alc.