How Slow Ventures is giving the creator economy a rebrand

Last week, the team at early-stage VC firm Slow Ventures launched its new $60 million fund entirely focused on investing in content creators.Today on Equity, Rebecca Bellan sits down with Lightcap to dive into YouTube remains the dominant platform for serious creators,how niche community trust translates into scalable businesses, and what this new fund means for the creator economy. Listen to the full episode to hear more about: How this new asset class has the potential to scale. The firm’s success stories so far, including Marina Mogilko’s baby snack company and other ventures. The parallels between backing creators and traditional seed-stage founders. The “key man risk” and how investors navigate the challenge. Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday.  Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here. Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We’d also like to thank TechCrunch’s audience development team. Thank you so much for listening, and we'll talk to you next time. Learn more about your ad choices. Visit megaphone.fm/adchoices