How Sending Free Products To Micro-influencers Can Scale Your Ecommerce Brand — William Gasner | Why Micro Influencers Matter, How To Find Influencers, What Compensation Models Work, How To Manage Influencers, How Influencers Boost Marketplace Ranks #388

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/  --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.  William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you"re looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com. Topics discussed in this episode: - Why micro influencers matter.  - How to find influencers.  - What compensation models work.  - How to manage influencers.  - How trust affects marketing.  - How marketplaces reward visibility.  - Why Amazon ranking matters.  - What Stack Influence offers.  Links & Resources  Website: https://stackinfluence.com/ Instagram: https://www.instagram.com/stackinfluence/ LinkedIn: https://www.linkedin.com/in/william-gasner X/Twitter: https://x.com/stackinfluence Get access to more free resources by visiting the show notes at https://tinyurl.com/36euvhba MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It"s FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!